4 years ago

MunchFit Raises €1.3 Million to Expand Healthy Food Offerings

  • MunchFit, a UK-based healthy food provider, has raised €1.3 million through a crowdfunding campaign on Crowdcube

  • The company offers goal-based meal plans, fitness cafés, and a retail range of gourmet meals designed to help people achieve their fitness goals

  • The funding will be used to open five more cafés, launch their Fuel range into major supermarkets, improve the user experience through their website and ecommerce platform, and make key hires to expand into new business areas

  • MunchFit has partnered with premium fitness outlets like Equinox and Barry's Bootcamp, operates cafés within Equinox's UK sites, and has expanded its retail presence through partnerships with Planet Organic, Ocado, Amazon Fresh, As Nature Intended, BXR, and Soho House.

      • ProblemFood & Beverage

      "Most people want to be healthy but lack of time is the biggest obstacle to achieving their goals. Scratch cooking healthy meals goes out the window in favour of grabbing something on-the-go. This means that no matter how hard we work out, if our diet isn’t balanced, we won’t get the results we want to see."

      Solution

      "MunchFit provides gourmet meals that require zero preparation. They are tailored to fitness goals and can be ordered up to four meals a day, six days a week. MunchFit also operates fitness cafes and has partnered with premium fitness outlets like Equinox and Barry’s Bootcamp."

      Covered on