4 years ago
Purple Dot Raises €3.5 Million to Disrupt E-commerce Landscape
Purple Dot, a London-based sustainability-focused retailer, raises €3.5 million to revolutionize online shopping by allowing brands to sell products before they arrive in the warehouse, reducing waste and improving sell-through rates.
ProblemTechnology
"Ecommerce brands are losing revenue due to stock delays and supply chain issues. Traditional retail models require products to be in stock before they can be sold, leading to missed sales opportunities and wasted inventory."
Solution
"Purple Dot offers a waitlist platform that allows brands to sell products before they arrive in the warehouse. This enables brands to maximize sales, build brand loyalty, and access demand data sooner. The platform also helps reduce waste by providing data-led insights that allow retailers to adjust purchase orders and avoid overproduction."