4 years ago

BEAUTY PIE Secures £72M to Disrupt the Beauty Industry with Direct-to-Consumer Model

  • BEAUTY PIE, a London-based beauty buyers' club, has raised £72 million in a Series B funding round led by Index Ventures and Insight Partners

  • The company plans to use the funding to expand its operations, including opening more warehouses and pop-up shops, and launch a new membership model

  • BEAUTY PIE offers high-quality beauty and wellness products at competitive prices by partnering directly with manufacturers and cutting out the retail markup.

      • ProblemConsumer Goods

      "The traditional beauty industry often inflates prices due to multiple intermediaries and high markups."

      Solution

      "BEAUTY PIE offers a membership-based buying club that provides access to high-quality beauty and wellness products at transparent, factory-direct prices, cutting out retailer markups."

      Covered on