3 years ago

Consumer Insights Platform Zappi Secures £138.5 Million Investment

  • London-based consumer insights platform Zappi has raised £138.5 million ($170 million) in a funding round led by Sumeru Equity Partners

  • The company, which counts McDonald's, Heineken, and PepsiCo among its clients, plans to use the investment to expand its data sets and reach new markets

  • Zappi's platform automates the analysis of marketing and branding campaigns, helping businesses optimize their advertising and product development strategies.

      • ProblemTechnology

      "Businesses struggle to get accurate and timely consumer insights to make informed decisions about marketing, branding, advertising, and product development."

      Solution

      "Zappi provides a platform that automates the process of analyzing marketing and branding campaigns, allowing businesses to get faster and more accurate insights to optimize their strategies."

      Covered on