5 years ago

smol Raises €8.8 Million to Expand Eco-Friendly Laundry Subscription Service

  • smol, a UK-based startup offering a convenient and eco-friendly laundry and dishwasher capsule subscription service, has raised €8.8 million in Series A funding led by Balderton Capital with participation from JamJar Investments

  • The funding will be used to expand into new product categories, markets, and bolster the team

  • smol's mission is to disrupt the traditional laundry industry with its sustainable and affordable products, offering a convenient alternative to traditional detergents

  • The company has seen significant growth since its launch in 2018, with over a quarter of a million households using its products

  • smol's commitment to sustainability is evident in its plastic-free packaging, recycled materials, and return scheme for refills.

      • ProblemConsumer Goods

      "Many people find buying laundry detergent a hassle and are looking for more convenient, sustainable, and affordable options than those offered by traditional brands."

      Solution

      "Smol offers a convenient and sustainable laundry capsule subscription service delivered through your letterbox. Their capsules are plastic-free, vegan, and use fewer chemicals while still being effective and affordable."

      Covered on