5 years ago

Permutive Secures $18.5 Million Series B to Expand Privacy-Focused Data Platform

  • Permutive, a UK-based data management platform for publishers, has raised $18.5 million in Series B funding led by Octopus Ventures with participation from EQT Ventures and earlier investors

  • The company, which works with global publishers, tripled revenue growth last year

  • The new capital will be used for international expansion, as the company continues to grow market share in North America

  • Permutive's technology is built for privacy, protecting publishers from any browser changes by not relying on the third-party cookie

  • The company's SDK is now running on 350 million devices and the platform sees 15 billion ad impressions globally.

      • ProblemTechnology

      "Publishers need to understand and monetize their audiences while respecting user privacy in a cookieless world."

      Solution

      "Permutive's SaaS data management platform uses edge computing to process user data on device, allowing publishers to increase targetable advertising and deliver significant ROI without relying on third-party cookies."

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