6 years ago

The Plum Guide Secures £14 Million to Expand its Luxury Home Rental Platform

  • The Plum Guide, a booking platform known as the “Michelin Guide for Homes”, has raised £14m from early-stage investors to support its ambitious rollout to 12 new cities this year

  • The funding round is led by Talis Capital, with participation from Latitude, Hearst Ventures, and Octopus Ventures

  • The Plum Guide uses a proprietary algorithm to find the highest rated and best located homes in a city, with expert hospitality critics visiting each home to interview the host and check the property

  • Only 1 out of every 100 properties in each city is invited to join the collection

  • The company aims to guarantee consistent quality every time and expects to offer almost 12,000 verified homes in the most sought-after cities for holiday rentals by the end of 2019.

      • ProblemTechnology

      "Booking a vacation rental online can be unreliable, with inconsistent quality and varying standards across different platforms."

      Solution

      "The Plum Guide uses a proprietary algorithm and expert hospitality critics to vet and select only the top 1% of homes in each city, ensuring consistent quality and a curated experience for travelers."

      Covered on