5 years ago
Personify XP Secures £550k Pre-seed Funding Led by Founders Factory
Personify XP, an anonymous digital analytics and AI personalisation platform, has closed a £550,000 pre-seed round
Investors include Founders Factory, Touker Suleyman and other high-profile angels
The investment will accelerate the growth of the startups direct business and indirect partners
It will allow the company to grow into new markets and open up new partnerships to drive channel revenue, increase marketing spend to fuel lead generation, and continue to improve the overall product experience.
ProblemTechnology
"Ecommerce brands struggle to provide personalised experiences for their customers while respecting their privacy and adhering to data protection regulations."
Solution
"Personify XP offers an AI-powered platform that delivers real-time website personalisation based on anonymous user behaviour, allowing brands to improve customer experience and increase revenue without compromising user privacy."