4 years ago

HURR Raises £4.08 Million to Expand Fashion Rental Marketplace

  • HURR, a London-based fashion rental marketplace, has secured £4.08 million in seed funding led by Octopus Ventures, with participation from D4 Ventures and Ascension

  • The funding will be used to expand operations, develop proprietary technology, and grow its white-label service, which powers rental for retailers like Selfridges Rental

  • HURR aims to disrupt the global women's fashion industry by offering rental second-hand designer clothes, capitalizing on the growing demand for sustainable fashion choices

  • The company has built a hybrid business model that includes peer-to-peer rentals, direct partnerships with over 85 fashion brands, and its white-label service

  • HURR also announced a partnership with the global resale platform Depop, which was acquired by Etsy.

      • ProblemFashion

      "Many women want to wear designer clothes but are unable to afford them or find it unsustainable to buy them outright."

      Solution

      "HURR is a fashion rental marketplace that allows women to rent designer clothes from each other and from brands, making luxury fashion more accessible and sustainable."

      Covered on