10 years ago

giftgaming Raises $154,000 to Expand In-App Gifting Platform

  • giftgaming, a Cambridge-based in-app gifting platform, has raised $154,000 via the Seedrs platform to accelerate its growth

  • The platform allows brands to offer in-game gifts, such as virtual currency, power-ups, and coupons, providing a non-intrusive revenue stream for game developers and publishers

  • giftgaming has previously raised over $228,000 with support from Accelerate Cambridge.

      • ProblemTechnology

      "In-game ads are intrusive and disrupt the gaming experience. Existing reward systems are limited by their dependence on player skill and the short duration of mobile gaming sessions, leading to a restricted number of incentivized ads players can watch."

      Solution

      "giftgaming offers a non-intrusive revenue stream for game developers and publishers by enabling in-app gifting of virtual currency, power-ups, and coupons. This allows brands to engage with players without interrupting gameplay."

      Covered on