4 years ago

Swapi Secures £350,000 Seed Funding to Launch Loyalty App

  • Swapi, a UK-based tech startup, has raised £350,000 in seed funding to launch its innovative loyalty app

  • The app allows users to swap their loyalty points between popular brands, addressing the issue of unused loyalty points and providing a platform for consumers to spend their points on brands they want to shop with

  • The funding will be used to develop the technology that drives Swapi's unique 'swap' function, replacing traditional models that limit spending options and reduce value for consumers

  • The investment comes from angel investors Sean Wilkinson, President of the Incentive Marketing Association Europe, and Jon Bowles, founder of Cultural Capitalism Ltd.

      • ProblemTechnology

      "Many consumers have loyalty points that they don't use because they are tied to specific brands, leading to billions of dollars in wasted loyalty points."

      Solution

      "Swapi is a loyalty app that allows users to pool their loyalty points from different brands into a single digital wallet and spend them at a wider range of brands, increasing the flexibility and value of their points."

      Covered on