4 years ago

Odore Secures £595K to Disrupt Beauty Marketing

  • Odore, a London-based beauty startup, has raised £595,000 in a seed funding round led by SFC Capital with participation from RLC Ventures

  • The company aims to revolutionize beauty marketing by offering a technology platform that enables brands to launch measurable and tailored digital marketing campaigns

  • Odore has already worked with global brands like L’Oréal, Guerlain, and Clive Christian, and the new funding will be used to expand its technology offering and client base.

      • ProblemTechnology

      "Beauty brands struggle to effectively market their products to consumers in a digital age, leading to wasted marketing spend and low return on investment."

      Solution

      "Odore provides a digital platform that enables beauty brands to launch personalized and measurable marketing campaigns, including digital sampling, social media integration, and augmented reality experiences, all managed through a centralized dashboard."

      Covered on