Lancashire startup Lunio raises £14m to tackle fraudulent ad traffic

Manchester-based Lunio nabs €15 million to enhance ad campaign security

Lunio Raises $15M in Series A Funding

Lunio, a UK-based startup focused on combating click fraud in digital advertising, has secured €15 million in Series A funding led by Smedvig Capital. The investment will fuel the development of Lunio's technology and expand its reach into EMEA and North American markets. Lunio's platform identifies and blocks fraudulent traffic, helping marketers optimize their ad spend and gain accurate campaign insights. The company's solution addresses the growing issue of ad fraud, which cost the industry $35 billion in 2020. Lunio's technology covers over 25 ad networks, including Google, YouTube, Facebook, Instagram, LinkedIn, Reddit, Bing, Yandex, TikTok, and Snapchat.

Lunio Raises €15 Million to Fight Click Fraud in Digital Advertising

Lunio is a UK-based startup that helps marketing teams get more accurate insights on their campaigns and defeat invalid web traffic by identifying and excluding fake and invalid web traffic arriving from different traffic acquisition channels. The company uses a combination of big data and cybersecurity best practices to identify and block fraudulent and invalid traffic at the source, helping clients improve their return on ad spend across digital channels.

Lunio helps marketing teams get more accurate insights on their campaigns and defeat invalid web traffic.

3 years ago

Lunio Raises €15 Million to Fight Click Fraud in Digital Advertising

ProblemAdvertising and Technology

Solution

Covered on