2 years ago

MAGIC Raises $2.5 Million for Holographic Mirror Workouts

  • MAGIC, a London-based fitness health tech startup, has raised $2.5 million (£1.9 million) for its holographic mirror that provides home workout advice

  • The mirror projects workout coaches, based on real-life sports stars, to guide home exercises

  • The funding was led by Fasanara Capital with participation from SFC Capital

  • MAGIC's AI-powered mirrors scan user performance to provide feedback on form and technique

  • The company has previously received early-stage backing from Sir Richard Branson.

      • ProblemTechnology

      "Traditional personal training is often outdated, expensive, and inaccessible to many."

      Solution

      "MAGIC offers AI-powered holographic mirror workouts that provide personalized guidance and feedback from virtual coaches, making home workouts more engaging, effective, and affordable."

      Covered on