6 years ago

Kidtech Startup SuperAwesome Raises €15.4 Million to Make the Internet Safer for Children

  • London-based kidtech startup SuperAwesome has raised €15.4 million in a funding round led by Microsoft's venture fund, M12

  • The company provides a suite of kid-safe technologies, including a kid-safe ad platform and programmatic ad filter, reaching over 500 million children every month

  • This investment comes as the UK enacts the Age Appropriate Design Code, signaling a shift towards greater online safety for children.

      • ProblemTechnology

      "The internet is not safe for kids. Kids are exposed to inappropriate content and ads, and their privacy is not protected."

      Solution

      "SuperAwesome provides a suite of kid-safe tech solutions, including ad platforms, programmatic ad filters, social content tools, and authentication services, to make the internet safer for children. They help brands and content owners safely engage with kids while protecting their privacy."

      Covered on