9 years ago

Playbrush Secures £500,000 to Gamify Toothbrushing for Kids

  • Playbrush, a London-based startup that transforms toothbrushes into game controllers, has raised £500,000 in seed funding from Speedinvest and angel investor Hansi Hansmann

  • The funding will be used to scale distribution, enhance online marketing efforts, and develop new games and feedback apps to build a platform for children's daily toothbrushing

  • Playbrush's device connects to smartphones or tablets, allowing children to control games by brushing their teeth, encouraging them to brush for the recommended duration and in the correct areas

  • The company has gained global recognition since its launch in 2015, selling thousands of devices and winning several international awards.

      • ProblemTechnology

      "Children often don't brush their teeth properly, leading to poor oral hygiene."

      Solution

      "Playbrush turns a regular toothbrush into a game controller, motivating kids to brush their teeth for the recommended time and in the right areas."

      Covered on