a year ago

Heidi Raises €6.6 Million to Expand Flexible Ski Holiday Platform

  • Heidi, a Bristol-based online ski holiday operator, has raised over €6.6 million in a funding round led by Mercia Ventures with participation from Active Partners and private investors

  • The funding will be used to enhance Heidi's platform, expand customer service teams, and create over 20 new jobs within the next year

  • Heidi has seen significant growth, with revenue increasing from €10.2 million in April 2022 to €43 million in 2024

  • The company now employs 44 staff members and is the UK's third-largest ski holiday operator, serving over 34,000 passengers last season.

      • ProblemTourism

      "Skiing enthusiasts often face inflexible holiday packages, limiting their ability to choose their desired dates and destinations."

      Solution

      "Heidi offers a platform that allows users to create their own ski holiday packages, selecting from a wide range of accommodation options, departure dates, and durations. It also caters to group bookings with flexible travel arrangements and additional services like lift passes and ski hire."

      Covered on