6 years ago

Influencer Marketing Platform Secures €3.4 Million Series A to Expand Globally

  • London-based influencer marketing platform, Influencer, has raised €3.4 million in a Series A funding round led by Puma Private Equity

  • The funding will be used to fuel the platform's global expansion, drive innovation, and enhance its team and technology

  • Influencer connects brands with a curated network of vetted macro and micro-influencers, providing a comprehensive suite of tools for campaign management, reporting, and insights

  • The company plans to launch a mobile app and expand its presence in the US market.

    • ProblemTechnology

      "Influencer marketing is a growing industry, but it can be difficult for brands to find the right influencers and manage their campaigns effectively. Many brands struggle to find authentic influencers who align with their brand values and target audience. It can be difficult to track the results of influencer campaigns and measure their ROI. "

      Solution

      "Influencer provides a platform that simplifies the influencer marketing process for both advertisers and creators. It connects brands with a network of vetted influencers, making it easier to find the right partners for their campaigns. The platform also provides tools for managing campaigns, tracking results, and measuring ROI. "

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