14 years ago

wireWAX Secures Seed Funding from Passion Capital

  • wireWAX, a London-based startup that allows users to add motion tracking and touchable hot spots to video clips, has received a seed investment from Passion Capital

  • The investment amount is estimated to be around $500,000

  • wireWAX was founded in 2009 and has gained traction in recent months with early adopters including broadcaster ITV and producers FremantleMedia FMX

  • The funding will be used to further develop the tool and expand its user base.

      • ProblemTechnology

      "Traditional online videos offer a passive viewing experience, lacking the ability for viewers to interact with the content in a meaningful way."

      Solution

      "wireWAX offers an online tool that allows users to add interactive elements to videos, such as motion tracking, touchable hotspots, and clickable objects, making the viewing experience more engaging and informative."

      Covered on