6 years ago

Snowplow Analytics Secures €4.7 Million to Empower Businesses with Customer Data Ownership

  • London-based startup Snowplow Analytics has raised €4.7 million in a funding round led by MMC Ventures

  • The company offers a real-time event data technology platform that empowers businesses to collect, own, and analyze their customer data

  • The funding will support Snowplow's expansion in the US and Europe and further development of its technology.

      • ProblemTechnology

      "Businesses are struggling to collect and own their customer data, especially in a world where companies are becoming more data-driven and need to be more data-informed. Traditional analytics vendors often impose constraints on data teams, making it difficult to unlock granular data and gain valuable insights."

      Solution

      "Snowplow Analytics provides a real-time event data technology that enables businesses to track, contextualize, validate, and model customer data across different platforms and channels. This open-source platform allows companies to collect their own customer behavioral data, giving them complete data ownership and control. Snowplow data is rich and granular, informing various functions within a business, such as customer journey optimization, marketing attribution, and operational reporting. It also empowers businesses to build data products."

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