Pet-tech startup KatKin secures €5 million to take its personalised cat food across the UK

KatKin, a London-based pet-tech startup, has secured €5 million in seed funding led by Octopus Ventures. The company provides personalized cat food tailored to individual cats' needs, focusing on fresh, high-quality ingredients and a grain-free diet. KatKin's food is formulated to replicate what cats eat in the wild, and the company uses a proprietary algorithm to personalize meals based on each cat's unique characteristics. The funding will support KatKin's expansion across the UK and further development of its personalized products.

KatKin Raises €5 Million to Expand Personalized Cat Food Across UK

KatKin is a London-based pet-tech startup that provides personalized cat food tailored to individual cats' needs. The company was founded in 2019 by siblings Brett and Nikki O'Farrell, who recognized the lack of nutritious and healthy cat food options available on the market. KatKin's food is formulated with a high protein, high moisture, and grain-free diet, replicating what cats have evolved to eat in the wild. The company uses a proprietary algorithm to personalize food for each cat based on factors like weight, size, age, and activity level. KatKin's fresh, frozen meals are shipped directly to customers, eliminating the need for preservatives and additives found in traditional wet cat food. The company's focus on fresh ingredients and personalized nutrition has resulted in positive feedback from customers, with 80% reporting their cats being more playful and happier, 75% reporting improved coat health, and 65% reporting improved digestion.

KatKin is a London-based pet-tech startup that provides personalized cat food tailored to individual cats' needs.

5 years ago

KatKin Raises €5 Million to Expand Personalized Cat Food Across UK

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