2 years ago

Covatic Secures €4.6 Million in Series A Funding for Privacy-First Audience Targeting

  • Covatic, a Birmingham-based developer of a privacy-first audience targeting solution, has raised €4.6 million in Series A funding led by Praetura Ventures

  • Other investors include Creative UK's Creative Growth Fund and Comcast

  • Covatic's technology enables personalized targeting without extracting, collecting or sharing individual consumer data, keeping it within a user's device

  • The investment will be used to further develop its technology and bring it to the global advertising and media market.

      • ProblemTechnology

      "Online advertisers want to target consumers effectively but are increasingly restricted by privacy regulations and consumer concerns about data collection."

      Solution

      "Covatic provides a privacy-first audience targeting solution that allows brands to understand their audiences without extracting, collecting, or sharing individual consumer data. It achieves this by mapping content consumption and device characteristics to audience segments, keeping all individual data on the user's device."

      Covered on