3 years ago

WeAre8 Raises €13.5 Million to Transform Digital Advertising for Good

  • WeAre8, a London-based startup, has secured €13.5 million in Series B funding led by Channel 4 Ventures and Centerstone Capital

  • The company's mission is to transform digital advertising by paying users for their time watching ads and enabling donations to charities

  • WeAre8 aims to disrupt the digital ad industry with its groundbreaking platform that values and pays users for their time watching ads and enables donations to be made to charities and organisations making the world a better place

  • The startup is led by serial tech entrepreneur Sue Fennessy and has been in stealth mode with a team of 52 employees, developing its technology for a full global launch, which is now imminent in the UK

  • WeAre8 is launching in the UK in Q2 2022 with a major TV campaign on Channel 4, before taking on global expansion later this year.

      • ProblemTechnology

      "The digital advertising industry often lacks transparency and ethical practices, with tech giants profiting significantly while providing questionable value to users and contributing to societal issues."

      Solution

      "WeAre8 offers a sustainable and ethical advertising platform that empowers users by paying them for their time and enabling donations to charities. It provides advertisers with a transparent and impactful way to connect with their audience while supporting social and environmental causes."

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