14 years ago

EDITD Raises $1.6 Million to Expand Fashion Analytics Platform

  • EDITD, a London-based company that provides an automated retail monitoring and analytics platform for the fashion industry, has raised $1.6 million in seed funding led by Index Ventures

  • The funding will be used to expand the product line, increase data analysis, enter new markets, and grow the team globally

  • EDITD's platform analyzes data from various sources, including social media, blogs, and online retailers, to provide insights into consumer buying habits, trends, and competitor activity

  • The company's goal is to help fashion brands make informed decisions about pricing, inventory management, and product development.

      • ProblemTechnology/Financial Services

      "Major fashion brands worldwide rely on manual analysis from consulting firms to gather information on consumer buying habits, trend spread, and competitor moves."

      Solution

      "EDITD automates this process by mining and organizing online information, such as tweets, Facebook posts, and blog entries, to determine what's trending, selling, and not. This information helps brands place orders, determine pricing, and manage inventory."

      Covered on