4 years ago
AudioMob Raises €12.1 Million to Expand In-Game Audio Ad Business
AudioMob, a London-based startup developing in-game audio ads, has raised €12.1 million in Series A funding led by Makers Fund and Lightspeed Venture Partners
The funding will be used to expand the team in London and Abu Dhabi, develop more experimental audio technology, and open up opportunities in other regions and markets
AudioMob's platform allows brands to reach gamers through audio advertising within games, and the company has seen success with clients including Ed Sheeran, Nas, Intel, Jeep, and KitKat.
ProblemTechnology
"make advertising in games less interruptive and more effective for advertisers and gamers"
Solution
"AudioMob's platform allows advertisers to create audio ads that can seamlessly integrate into games, providing a more engaging experience for gamers and increasing ad recall for advertisers"