Scottish ad analytics company TVSquared secures $6.5 million to help optimize even more TV ads

TVSquared, an Edinburgh-based ad analytics company, has raised $6.5 million in Series A funding to further develop its TV ad optimization platform. The round was led by West Coast Capital, with participation from the Scottish Investment Bank and existing investors. TVSquared's technology provides real-time insights into TV ad performance, enabling brands and agencies to optimize campaigns for maximum impact.

TVSquared Raises $6.5 Million to Optimize TV Advertising

TVSquared is an Edinburgh-based company that offers measurement and optimization of TV ads. It provides same-day measurement and optimization opportunities for TV advertisers, allowing them to improve campaign performance, reduce cost per response, and increase sales and registrations.

TVSquared offers measurement and optimization of TV ads, providing same-day insights for advertisers to improve campaign performance.

8 years ago

TVSquared Raises $6.5 Million to Optimize TV Advertising

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