5 years ago

RevLifter Raises €3.6 Million to Personalize Online Deals

  • RevLifter, a UK-based startup specializing in AI-driven personalized deals for online retailers, has secured €3.6 million in Series A funding led by Gresham House Ventures and Maven Capital Partners

  • The investment will be used to enhance its platform and expand globally

  • RevLifter has already partnered with major retailers like Harvey Nichols, Very, HP, Currys PC World, and The Hut Group, as well as telecoms providers AT&T, BT Broadband, and EE

  • The company's technology helps retailers offer personalized deals that drive up basket value and encourage higher spend per customer

  • RevLifter is well-positioned to capitalize on the accelerated shift to online shopping due to the COVID-19 pandemic

  • The company's customers are reconfiguring their approach to deals and incentives, using events like Black Friday and Christmas to turn promotions into profitable marketing strategies

  • RevLifter's success is evident in its partnership with Harvey Nichols, where it achieved an 8x higher conversion rate and a 41% increase in average order value compared to the on-site average.

      • ProblemE-commerce

      "Encouraging online retailers to deliver AI-driven personalized deals for customers, reducing wastage associated with blanket promotions and increasing basket value and customer spend"

      Solution

      "RevLifter's sophisticated e-commerce deals personalization platform uses AI to offer real-time, hyper-personalized deals to customers, driving up basket value and encouraging higher spend"

      Covered on