11 years ago

EDITD Secures $4.4 Million to Fuel Growth in Fashion Analytics

  • EDITD, a London-based company specializing in real-time market data and analytics for the fashion and apparel industry, has raised $4.4 million in funding from Index Ventures and Frog Capital

  • The company will use the funds to expand its team and operations in London, Melbourne, and New York

  • EDITD's platform helps retailers and brands understand customer preferences, competitor strategies, and market trends to optimize pricing, product assortment, and positioning, maximizing margins and sales opportunities.

      • ProblemTechnology/Financial Services

      "Forecasting which garments to stock based mainly on instinct, leading to investing in the wrong products or quantities and destroying profitability for businesses"

      Solution

      "EDITD's real-time market data and analytics provide unparalleled insights, allowing fashion retailers, brands, and suppliers to understand customers and competitors, set price architecture, product assortment, and positioning, maximizing margins and sales opportunities"

      Covered on