3 years ago

By Rotation Raises €2.7 Million to Scale Social Fashion Rental Platform

  • By Rotation, a UK-based social fashion rental platform, has raised €2.7 million in seed funding led by Redrice Ventures

  • The platform, which allows users to rent and sell clothing from each other's wardrobes, has a strong community of over 200,000 users and has been dubbed 'the Instagram of fashion rental'

  • By Rotation is focused on sustainability and community, and its platform offers a new way to consume fashion

  • The funding will be used to further build out the team, accelerate product and community development, and expand to the US later this year.

      • ProblemFashion and Retail

      "making fast fashion and excessive consumption unsustainable by promoting a circular economy with fashion rental and resale"

      Solution

      "a social fashion rental and resale app that allows users to rent and buy quality pieces at a fraction of retail price, while also empowering them to monetize their wardrobes and connecting them with a community of like-minded individuals"

      Covered on