4 years ago

Admix Secures €21.5 Million Series B to Scale In-Play Monetization in Gaming

  • Admix, a London-based startup specializing in In-Play monetization for video games, has raised €21.5 million in a Series B funding round

  • The investment will be used to scale up Admix's In-Play solution worldwide and establish it as the content monetization layer for gaming worlds and the metaverse

  • The round was led by Elefund, with participation from Force Over Mass, DIP Capital, Notion Capital, Speedinvest, Rocket Capital, Colopl Next, Sure Valley Ventures, Sidedoor Ventures, Kuvi Capital, and business angels from the gaming industry

  • Admix's platform allows game publishers to integrate non-intrusive product placements into their games, providing advertisers with access to the gaming world and offering independently verified measurement and data reporting

  • The company has recently expanded its presence in the Americas and APAC.

      • ProblemTechnology

      "making it easy for brands to integrate their products into video games without disrupting the gaming experience"

      Solution

      "Admix provides a platform for brands to create non-intrusive product placements inside video games, using drag and drop SDKs for game publishers, a platform for advertisers, independently verified measurement and data reporting"

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