2 years ago

Recraft Raises €11 Million to Fuel AI in Professional Design

  • Recraft, a professional AI graphic design generator, has secured €11 million in Series A funding led by Khosla Ventures and former GitHub CEO, Nat Friedman

  • The funding will be used to develop a new Foundation Model for generating style-consistent design elements and sophisticated imagery, as well as launch industry-first capabilities, including the ability to create sets of icons and images

  • Recraft differentiates itself from consumer-targeted tools by developing both raster and infinitely scalable vector images that support professional applications of graphic designs.

      • ProblemTechnology

      "Professional designers need to create high-quality, consistent, and brand-compliant images and illustrations for various purposes, such as advertising, digital marketing, and iconography. Existing generative AI tools often lack the control and quality needed for professional workflows, relying on open-source platforms and generating raster images that are not scalable or suitable for professional applications."

      Solution

      "Recraft is a professional AI graphic design generator that enables users to create and edit vector art, icons, 3D images, and illustrations within a brand's style controls, such as color palette, geometry, and line style. It develops both raster and infinitely scalable vector images, supporting professional design applications. Recraft's proprietary Foundation Model allows for style-consistent design elements, sophisticated imagery, and graphic designs, including the ability to create sets of icons and images. This empowers designers to create branded assets without solely relying on text prompts, ensuring high-quality, consistent, and brand-compliant results."

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