9 years ago

Former Top Gear Hosts Launch DRIVETRIBE, a Digital Motoring Platform, with $5.5 Million in Funding

  • DRIVETRIBE, a digital media platform dedicated to motoring and adventure, has raised $5.5 million in Series A funding led by Breyer Capital with participation from Atomico and other individual investors

  • Co-founded by former Top Gear hosts Jeremy Clarkson, Richard Hammond and James May, the platform aims to become the top digital publishing home for motoring, supporting video, articles, social and interactive content structured into different content streams called “tribes”.

      • ProblemMedia and Entertainment

      "not one of the top 500 web destinations is dedicated to cars"

      Solution

      "DRIVETRIBE will change that by not only helping to create and house original content from thousands of creators around the world, but also by using technology and artificial intelligence to optimize that content for specific audiences"

      Covered on