3 years ago

Jendaya Secures $1.2 Million to Bridge the Gap Between Luxury Brands and African Consumers

  • Jendaya, a UK-based luxury e-commerce platform focused on Africa, has raised $1.2 million in pre-seed funding

  • The platform connects African and global luxury brands with consumers worldwide, aiming to simplify access to high-end goods for African shoppers and promote African brands globally

  • Founded by Ayotunde Rufai, Jendaya offers a curated selection of apparel, beauty, home decor, and accessories, partnering with DHL for global shipping

  • The company plans to expand its brand offerings and solidify its presence in the luxury e-commerce market.

      • ProblemE-commerce

      "making luxury e-commerce accessible to African consumers and allowing African luxury brands to reach a global audience"

      Solution

      "Jendaya is a luxury e-commerce platform connecting African and African diaspora luxury brands with high-end consumers worldwide, providing a platform for global brands to reach African consumers, and promoting slow fashion, artisan craft, and emerging talent"

      Covered on