5 years ago

Zephr Raises $8 Million to Help News Publishers Grow Subscription Revenue

  • Zephr, a London-based startup that helps news publishers grow subscription revenue, has raised $8 million in a Series A funding round led by Bertelsmann Digital Media Investments

  • The company's customers include McClatchy, News Corp Australia, Dennis Publishing and PEI Media

  • Zephr's no-code tool allows non-technical members of the marketing, revenue and product teams to create different customer journeys, driving an average 150% increase in conversion rates and 25% increase in subscription revenue within the first six months

  • The new funding will go toward further product development, as well as expansion across the United States, Europe and Asia.

      • ProblemMedia and Entertainment

      "news publishers struggle to convert readers into paying subscribers"

      Solution

      "Zephr's no-code tool helps publishers create personalized customer journeys to increase conversion rates and subscription revenue"

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