6 years ago

Focaldata Raises £1.1 Million Seed Round for Consumer Analytics Platform

  • Focaldata, a U.K

  • startup, has raised £1.1 million in seed funding from notable U.K

  • angels, including Alex Chesterman, founder of Zoopla, and Martin Bolland, founder of Alchemy Partners

  • The company offers an integrated consumer analytics and survey workflow application that claims to give customers a more accurate and granular picture of consumers than traditional polling using machine learning

  • They have worked with the pro-Remain group Best for Britain and the anti-Racism charity Hope not Hate on combating Far Right sentiment

  • The company's competitors include YouGov, Survation, Dalia Research, and standard market research agencies like Kantar and Ipsos Mori.

      • ProblemTechnology

      "Political parties, campaigns, and brands can’t get an accurate and cost-effective understanding of opinion in small geographic areas, like the constituencies of lawmakers. This makes it difficult to target voters and consumers effectively. "

      Solution

      "Focaldata's integrated consumer analytics and survey workflow application uses machine learning to give customers a more accurate and granular picture of consumers and voters, making their campaigns more effective."

      Covered on