6 years ago

Eastnine Raises £2 Million for Fitness App with a Social Twist

  • Eastnine, a new fitness startup and app co-founded by London entrepreneur and investor Jason Goodman, has raised £2 million in seed funding led by LocalGlobe and Cherry Ventures

  • The round also included prominent angel investors such as Niklas Zennström, Sophia Bendz, Ilkka Paananen, Richard Moross, Errol Damelin and Siraj Khaliq

  • Eastnine's app focuses on running, blending professional coaching sessions delivered via audio with social features

  • The app allows users to "race" against other Eastnine runners who have previously taken the same coaching session

  • Goodman believes the fitness industry is crying out for a more British and quietly European approach, instead of the "shouty" coaching style often imported from North America.

      • ProblemTechnology

      "making running a habit is hard because it is solitary and improvement is slow to manifest."

      Solution

      "a running app with social features that allow you to race against other runners and a coaching feature with professional coaches delivered through audio."

      Covered on