6 years ago

Spirable Raises £6M to Personalize Video Ads

  • London-based adtech startup Spirable has raised £6 million in Series A funding led by Smedvig Capital, with participation from existing investors Frontline Ventures, Downing Ventures, and 24 Haymarket

  • Spirable's platform allows brands and advertisers to automate the creation and delivery of personalized video ads

  • The startup claims its platform, which launched in 2014, is now used by more than 50 customers, with campaigns running across 75+ countries and more than 100M personalized videos distributed since launch

  • Spirable's most successful industries to date are CPG (consumer packaged goods), travel and telco

  • Spirable's platform integrates with a range of data sources, including CRM data, social audience data, and contextual signals, to create personalized video ads

  • The company claims its approach stands out from competitors such as Clinch and Idomoo because it's offering a 'self-serve' platform that allows advertisers and brands to create, scale, and optimize personalized video in-house.

      • ProblemTechnology

      "Creating personalized video ads is expensive and time-consuming, preventing marketers from using video in a personalized way."

      Solution

      "Spirable offers a self-service platform that automates the creation and delivery of personalized video ads at scale by combining video templates with creative and data sources."

      Covered on