6 years ago

Prolific Raises $1.2 Million to Challenge Amazon's Mechanical Turk in Online Research

  • Prolific, a U.K.-based startup that aims to simplify online research, has raised $1.2 million in seed funding

  • The round was co-led by Pioneer Fund and Altair Capital, with support from angel investors

  • Prolific offers an online tool for researchers to easily recruit and pay participants for conducting ethical and trustworthy research

  • The company aims to address the challenges of traditional research methods by providing a user-friendly platform with higher-quality participants and a focus on data integrity

  • Prolific has gained traction among researchers and companies, including the World Bank and Fortune 500 companies, and claims to have a network of 70,000+ active research participants

  • The company's mission is to make trustworthy data about people more accessible and to build a powerful and flexible infrastructure for online research.

      • ProblemTechnology

      "Recruiting participants for online research is difficult, time-consuming and often results in low-quality data because existing platforms don't have good quality control or incentivize participants."

      Solution

      "Prolific offers a platform that makes it easier to recruit and pay research participants and conduct ethical and trustworthy research. Their platform uses proprietary user validation technology to catch bots and bad actors and has many positive incentives built-in to encourage high-quality participation."

      Covered on