6 years ago

Verve Raises $60 Million, Rebrands to Pollen and Acquires Lifestylez

  • Verve, a London-based startup that connects influencers with events and experiences, has raised $60 million in a Series C round led by Northzone

  • The company has rebranded to Pollen and acquired Lifestylez, a company specializing in ski and snowboard trips for college students

  • Verve has sold over 1 million experiences since its inception in 2014 and is targeting a demographic of 16-28 year olds

  • The company's platform allows influencers to promote events to their networks for rewards, and Verve earns revenue by taking a cut on each sale.

      • ProblemTechnology

      "Event organizers have to spend a lot of money on marketing tickets. This is inefficient and costly."

      Solution

      "Pollen connects event organizers with a network of influencers who promote events to their close groups of friends. This is a more cost-effective way to market tickets than traditional advertising."

      Covered on