6 years ago

Near Secures $100M to Expand AI-Powered Consumer Insights Platform

  • Near, a data intelligence company, has raised $100 million in a Series D funding round led by Greater Pacific Capital

  • The company's AI platform, Allspark, creates anonymized location-based profiles of 1.6 billion users monthly by merging data from various sources

  • Near claims its technology is privacy-compliant and helps companies understand consumer behavior across both digital and physical spaces

  • The funding will be used to fuel the company's growth and meet the increasing demand for its services.

      • ProblemTechnology

      "Marketers are struggling to understand consumer behaviour across online and offline channels due to privacy regulations limiting data collection."

      Solution

      "Near's AI platform, Allspark, anonymously creates consumer profiles by merging data from phones, data partners, carriers, and customers, respecting privacy by design."

      Covered on