6 years ago

Strong Roots Raises $18.3 Million to Fuel US Expansion

  • Strong Roots, a UK-based vegetarian frozen food company, has secured $18.3 million in funding from Goode Partners to expand its US presence and enhance its technological capabilities

  • The company plans to use the funds for research and development, aiming to create more functional and nutrient-rich food options

  • Strong Roots, which currently sells its products in retailers such as Target, Wegmans, and Whole Foods in the US, and Tesco, Asda, Sainsbury's, and Marks and Spencer in the UK, expects its sales to quadruple in the next four years

  • The company's growth reflects the rising demand for healthy and convenient food options globally

  • Strong Roots is positioned to capitalize on this trend by expanding into new categories and investing in product innovation.

      • ProblemFood & Beverage

      "People are increasingly looking for healthy and convenient food options, especially with busy lifestyles. Existing frozen food options are often unhealthy and lack variety. "

      Solution

      "Strong Roots provides a range of delicious and nutritious plant-based frozen food, offering a healthier alternative to traditional frozen food options. The company focuses on providing high-quality, functional foods with a range of flavors and textures to cater to different tastes and needs."

      Covered on