6 years ago

UK Startup Pixie Raises £500,000 to Revitalize Local Stores

  • Pixie, a UK startup aiming to revive local stores, is launching a crowd-funding campaign on Crowdcube to raise £500,000

  • The app connects people to independent businesses through a curated marketplace, incentivizing them to pay through the app and get rewarded for being loyal customers

  • It features Pixie Pay, a bespoke payment solution that keeps money in local hands

  • Pixie has stress-tested its idea in mid-sized towns in the UK, completing transactions across 250 businesses and spinning up 5,000 app users

  • The startup believes its model can help counter the negative impacts of globalization and revitalize communities.

      • ProblemTechnology

      "Local stores are struggling to survive against the dominance of online giants like Amazon. This is leading to deserted high streets, boarded-up shops, and a decline in community spirit. "

      Solution

      "Pixie is a marketplace and payment platform that connects consumers to independent businesses, incentivizes local spending, and keeps money circulating within the local economy. It offers a curated marketplace to discover local stores and a loyalty program to reward customers for their patronage. The Pixie Pay system provides an alternative to traditional payment processors like Visa/Mastercard, allowing users to pay directly within the Pixie ecosystem. "

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