6 years ago

WeGift Raises £4 Million Series A to Disrupt Digital Rewards

  • WeGift, a UK-based startup that has developed a platform to let businesses easily issue e-gift cards and other digital rewards, has closed £4 million in Series A funding

  • The round was led by Stride.VC, with participation from SAP.iO fund, Unilever Ventures, James Hind, and Eamon Jubbawy

  • WeGift's previous backers include Alex Chesterman, Charlie Songhurst, Simon Franks, Ascension Ventures, and Fuel Ventures

  • The company plans to use the funding to scale its operations, expand to the US, and continue investing in its technology platform

  • WeGift's platform provides an open API to enable businesses to automate sending digital rewards, on-demand and in real-time, and offers instant access to a huge choice of rewards and payouts across 26 markets and 20 currencies

  • The company aims to disrupt the digital rewards industry, which is dominated in the US by two incumbents with a legacy in the physical gift card space.

    • ProblemTechnology

      "Sending digital rewards and incentives to customers is a messy and fragmented industry with broken processes, prone to errors, and using outdated technology."

      Solution

      "WeGift provides an API-driven platform that automates the issuing of digital rewards, allowing businesses to send them on-demand and in real-time. It offers a vast network of brand partners, across multiple markets and currencies."

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