Plant-based alt meat startup THIS raises £20m in Series C funding

THIS, a London-based startup producing plant-based meat alternatives, has secured £20 million in Series C funding from impact investor Planet First Partners. This round includes both primary and secondary equity financing. The company, led by former Ella's Kitchen CEO Mark Cuddigan, plans to utilize the fresh capital to expand its product range within the UK. Despite a decline in the plant-based food category in 2023, THIS aims to buck the trend, emphasizing its commitment to taste and quality. The startup achieved a 42% increase in product presence per store last year and is on track to become profitable by the end of 2024.  Despite a dip in sales for plant-based meat alternatives in 2023, there are signs of recovery. Tesco reports a 20% surge in sales of plant-based steaks and 'chicken' breasts since the beginning of 2024, while meat-free burgers have seen a 10% increase in sales compared to the previous year.

THIS Raises £20m to Expand Plant-Based Meat Alternatives in the UK

THIS is a London-based startup that makes plant-based meat alternative products sold in supermarkets across the UK. The company was founded in 2019 and has since become one of the leading players in the UK's plant-based meat market. THIS's products are known for their taste and texture, which are comparable to real meat. The company has a wide range of products, including burgers, sausages, and chicken-style pieces. THIS is committed to sustainability and uses only plant-based ingredients in its products. The company has also been recognized for its commitment to innovation, having developed a range of products that are unique to the market.

THIS is a UK-based startup that makes plant-based meat alternatives that are sold in supermarkets across the UK.

a year ago

THIS Raises £20m to Expand Plant-Based Meat Alternatives in the UK

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