6 years ago
DataSine Raises $5.2 Million for AI Content-Marketing Platform
DataSine, a company that uses machine learning to tailor content to the reader's personality, has raised $5.2 million in a Series A round led by Pentech Ventures and Propel Venture Partners
The company's platform, called Pomegranate, provides an AI-powered content-editing platform to guide marketers in tailoring content elements, including words and images
DataSine claims it has helped achieve uplifts of up to 80 percent in engagement and 71 percent in sales.
ProblemTechnology
"Marketers struggle to create personalized content for their customers, resulting in low engagement and sales. They rely on manual processes like writing, tweaking, and A/B testing, wasting valuable time and resources."
Solution
"DataSine's AI-powered content-personalization platform, Pomegranate, analyzes customer data to understand their personalities and tailor content accordingly. It provides personalized recommendations for emails, landing pages, call center scripts, and more, helping marketers create engaging content and improve customer engagement and sales."