7 years ago

Market Research Firm GlobalWebIndex Raises $40M Series A to Fuel Global Expansion

  • GlobalWebIndex, a London-based market research firm, has raised $40 million in its first-ever Series A funding round

  • The investment was led by New York-based growth fund Stripes Group

  • The company plans to use the funding to accelerate product development and expand internationally, particularly in the US and Asia.

      • ProblemTechnology

      "Market research firms often struggle to gather accurate and reliable consumer data, especially in a rapidly evolving digital landscape. Consumers are increasingly wary of sharing personal information, making it difficult for companies to understand their target audience. This leads to ineffective marketing campaigns and missed opportunities."

      Solution

      "GlobalWebIndex offers a unique solution by gathering consumer insights through an opt-in, survey-based approach, ensuring that data is collected ethically and responsibly. They have built a global panel of 22 million web users who have consented to their data being processed for market research purposes. This allows companies to access a rich pool of data about their target audiences, including their digital behaviors, attitudes, and motivations. The company's proprietary survey tool further enhances data collection by allowing respondents to answer questions at their own pace and in formats that suit them, making the process more engaging and efficient. "

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