7 years ago

Floom Raises $2.5 Million to Expand its Online Marketplace and SaaS for Florists

  • Floom, an online marketplace and SaaS platform for independent florists, has raised $2.5 million in seed funding led by Firstminute Capital

  • The London-based startup will use the funding to expand to the US and further develop its software offering

  • Additional investors include Tom Singh, Pembroke VCT, Wing Chan, and Carlos Morgado, who has also joined Floom's board

  • Floom differentiates itself from competitors by providing florists with a platform to create and deliver their own bouquets, rather than dictating what they should create and stock

  • This gives customers more bouquet options, in more areas, from vetted florists, with the convenience of same-day delivery and confirmation of safe receipt

  • Floom's main competitors include Interflora, 1-800-Flowers, and Teleflora

  • Floom aims to solve the problem of showcasing amazing artisanal florists to customers and making the experience of sending flowers enjoyable and hassle-free.

      • ProblemTechnology

      "Sending flowers is a hassle. Existing solutions are often outdated, lack transparency, and don't offer the choice or quality customers want."

      Solution

      "Floom is an online marketplace and SaaS platform that connects customers with independent florists, offering a curated selection of beautiful bouquets with same-day delivery and a user-friendly experience. The platform provides florists with the tools they need to manage their business, including inventory, delivery, and online ordering."

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