5 years ago

KatKin Raises $4.5 Million to Fuel Growth of Its Tailored Cat Food Business

  • KatKin, a London-based startup founded by Brett and Nikki O'Farrell, has raised a seed round led by Octopus Ventures, bringing total investment to $4.5 million

  • The company offers tailored cat food made with 95% meat and formulated to meet each cat's individual needs

  • The funding will be used to grow the team and accelerate growth

  • KatKin differentiates itself by focusing on customer service and building a community of 'cat parents', with a team that deeply understands feline needs

  • The company aims to become the leading destination for cat owners in Europe, offering a range of services beyond food, such as health, exercise and insurance

      • ProblemFood & Beverage

      "Cats are often overweight in the UK, and many cat owners struggle to find healthy, tailored food options for their pets."

      Solution

      "KatKin offers fresh, tailored cat food recipes that are 95% meat and formulated to meet the individual needs of each cat. They provide a personalized experience with a focus on customer service and community building."

      Covered on