7 years ago

Mention Me Secures $7M in Series A Funding Led by Eight Roads Ventures

  • Mention Me, a London-based referral marketing platform, has raised $7 million in Series A funding led by Eight Roads Ventures

  • The company's platform helps businesses conduct effective referral marketing by providing features like A/B testing and refer-by-name functionality

  • Mention Me counts over 300 customers, including FarFetch, Ovo Energy, Ted Baker, and ZipCar

  • The company's revenue model is based on a commission on a new customer's first order, aligning its interests with those of its clients.

      • ProblemTechnology

      "Businesses struggle to build customer loyalty, and acquiring new customers is expensive and difficult. Existing marketing channels are often ineffective, and businesses lack a way to tap into the trust and goodwill of their existing customers to drive new business."

      Solution

      "Mention Me provides a referral marketing platform that makes it easy for businesses to launch and run referral programs. Their platform offers a variety of features, including A/B testing, segmentation, and refer-by-name functionality, making it easy for businesses to create referral programs that are effective and engaging for their customers."

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