5 years ago

Drover: Car Subscription Service Raises $28 Million

  • Car manufacturers are struggling to adapt to the changing car ownership landscape, as younger generations are increasingly opting for subscription models instead of traditional ownership

  • Drover, an online car subscription company, has seen its business double in 2019 and is on track for similar growth in 2020

  • The company has raised £20.5 million in Series B funding and a further £2.25 million from Shell Ventures

  • Drover works with all carmakers in the market, including BMW and Renault, and offers users access to a range of cars for a flat monthly fee.

      • ProblemTransportation

      "Carmakers are struggling to attract younger customers, who are increasingly opting for flexible car ownership options like subscriptions. "

      Solution

      "Drover provides a car subscription service, offering users access to a range of cars for a flat monthly fee, including breakdown cover and servicing. This flexible option is attractive to younger consumers who are accustomed to subscription-based services."

      Covered on